What does the social media landscape look like in 2019? Which platforms are growing and which platforms are dropping? See it in our infographic!

The most important observations:

  • Instagram is growing strongly, while Facebook is decreasing in number of users. Facebook as a group remains stable.
  • Facebook still has more than 10 million users in the Netherlands and remains a very important social medium. Instagram is about half of that.
  • Especially under the age of 40, people are turning away from Facebook. Trust plays an important role in this.
  • The decline in usage on Twitter continues.
  • Also in the use of Snapchat has dropped.

These figures come from the National Social Media survey January 2019 carried out by Newcom Reseach & Consultancy


 Social media gebruik NL EN 2019



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